Growing Pains: Protecting Your Business from the Risks Associated with New Customers and Clients
Businesses spend substantial resources on growth in sales. Online marketing efforts allow sales to customers and clients a business many only have contact with via email, and these days it is not unusual to develop new customers entirely via email engagement without “meeting” the customer by telephone or in person. Most of these electronic engagements make efficient use of everyone’s time and work out fine. But don’t let the allure of opportunistic growth override appropriate client vetting and risk management. What do you need to know to minimize